hmm..
this few nites have been lonely and draining
hahaha..
been trying my best to study for pr..
but never manage to really study hardcore
only time was on sat
hahahaha
im so mentally exhausted
im tired from lack of sleep
yet i hardly nap cause i use the nap time to play maple
damn..
hopefully i be able to rmb wad i studied..
hmm lets try..
6 issues pr need to deal wit that marketing dun need to
1) Reputation
2) Issues Management
3) Crisis Management
4) Public Opinion Change
5) Internal Public
6) External Public
Definition of PR
It is the planned and substained effort to establish and maintain goodwill and mutual understanding between org and its publics
Definition of Community Relation
It is an active, planned, continuous participation of an organisation in a community. It's main aim is to maintain and build an environment where it works in so as to benefit both the community and the organisation
Why Govt need Pr?
4 Reasons
1) a democratic govt is obliged to report to it's citizens
2) an establish adminstration needs citizen's participation and support
3) Singaporeans have higher standard of living, expectations and aspiration, thus, they are more keen in understanding govt policies and its workings
4) A sophisicated media demands transparency and information
6 Objectives of Govt Relation
1) To inform publics about govt's services and its function so that publics can participate and gain from these services and function
2) To open a room for feedback
3) To educate public about new laws, reforms and policies
4) To inform public about govt's new laws, reforms and policies
5) To overcome apathy and bewilderment towards the new and complex government works.
6) To build a reservoir of supporters to the government
6 difficulties the govt face
1) Public Apathy
2) Heavy Govt machinery to plough through
3) Massive amount of data and facts to deal with
4) Communicating policies to a very wide and diverse audience
5) Govt is continuously dealing with issues that has far-reaching consequences
6) Sensitivity when it comes to handling certain issues
Govt Tools & Tactics
1) Public Education Campaigns
2) Media Placements
3) Officiating at functions
4) Feedback Channel
Government Works
1) Public Policy
- Explain the policies to targeted publics and selected target group so as to minimise misunderstandings and perceptions that the govt is high-handed
- Implement community programmes that will gain public support
2) Image Management
- Promote Govt agencies, statutory boards, Ministries as responsive organisations
- Build good relation with community leaders and other publics
3) Media Relation
- Build Credibility and public confidence with the effective media coverage on the events
- Use media as an agenda setting platform to test policies and laws
4) Public Feedback
- Overcome apathy and gain public support
3 Proactive works of an org that pr with the govt
1) Promote
- Org as a business worthy of govt support
- Org as a good corporate citizen
2) Research on Trends of govt policies
- Management can be advised on steps to take
3) Establish a good relationship with the government
- By providing constructive feedback on pre-implemented policies
- By showing support to new govt policies
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What is a community?
A community is a group of people living in the same place, govern by the same government and sharing a common culture and historical heritage
5 objectives of community relations
1) To inform community of the organisation's core beliefs, values..to remove and misconceptions of the organisation
2) To gain support from the community
3) Supporting community activities
4) Supporting marketing policies and advertising campaigns
5) Demonstrate good corporate citizenry
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Public relation focuses on the long-term goals of building a positive relationship with its consumers, competitors, suppliers and other key publics
Public relations main goal is to build and maintain a hospitable environment for its publics. It can also help an organisation's corporate climate to be conducive to customer service.
Marketing focuses on the affordability, quality and availbility of an organisation's products and services. Its main aim is to sell
Marketing's main goal is to build and maintain a market for it's organisation products and services
Therefore, Public relation can create a conducive enviroment that can enable Marketing to be more effective.
Public Relation raises awareness , inform, educate, gains understanding, builds trust, give people a reason to buy and finally create a climate of acceptance for an organisation's product and services to the consumers.
Means to End
Its the positive relationship between an organisation and its key publics developed through public relation which eventually helps strengthens sales and profits
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Similarities of PR & Marketing
- Both needed for an organisation's survival
- Both deals with human relations
- Both builds and maintain relationship necessary for an organisation survival
- Both uses similar communication tools to reach out to its key publics
Differences Between PR & Marketing
PR deals with a broad array of issues and publics
Marketing main focus is the consumers and the market place
PR creates mutual understanding through a two way dialogue. no overt persuasion
Marketing is persuasive with every intent to sell
PR saves money
Marketing makes money
the End result differs
PR main concern is building relationship and generating goodwill from its key publics
Marketing main concern is the consumers and selling the organisation's product and services
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4 Common words
Advertising - Paid space and time
Marketing communication - Communication that helps an organisation's marketing objectives
Publicity - Information of an org/product/services/event disseminated through a news media or other channels of communication to gain favourable public attention
Sales promotion - Promotions during a short period that boost sales.
Intergrated Communication
It is Marketing, Advertising, Sales Promo & PR coming together to determining a strategy
PR - Makes the product/services acceptable to customer
Ad - Exhorts Customers to buy
Sales Promo - combines both goodwill and ad message to actual sales
4 Rules PR mus follow when supporting Marketing
1) Is the PR message similar to the ad and sales promo message?
2) PR activites mus be in same timing to overall marketing activites
3) PR target audience must be generated from the marketing needs
4) PR mus consider consequences and benefits of other activites
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siala i type too many anyway i mus go revise again incase i forget
-=miss u.i wanna hold ur hand=-
nitegems
